What makes a soccer partner great? Sponsors can range from big brands like Pepsi to small companies like Gazprom. Soccer sponsors are a great way to draw in a larger audience and increase revenue. Soccer teams can use audience data to guide their sponsorship decisions. A soccer team with a strong online presence will be more likely to attract a target market. Moreover, the average consumer expects brands to have an online presence.
PUMA is a soccer sponsor
It is not only the Italian football team that PUMA sponsors, that has been under attack. The Israeli occupation authorities are treating Palestinian footballers with utmost cruelty. A petition has been launched against the sponsor. Tens of thousands of people signed it. But the public reaction has not been as muscular as the response to animal cruelty. PUMA has yet not publicly stated its position.
Pepsi
Coca-Cola and Pepsi have announced new major league sports sponsorships. Coca-Cola has agreed to sponsor Major League Soccer for a period of four years. Pepsi is the last major brand that sponsored Major League Soccer. However it has grown its sponsorships in recent years. The company also sponsors several MLS teams, including FC Dallas and New York City FC. The partnership also allows Pepsi to promote its different brands.
FedEx
FedEx and UEFA have partnered together to promote the sport of soccer. The three-year agreement will see FedEx sponsor the UEFA Champions League as well as other competitions. FedEx will also support the Uefa Youth League as well as the UEFA Super Cup. FedEx has been a Europa League sponsor since 2015. This sponsorship will continue into the 2020-21 seasons. It also holds the rights of UEFA EURO 2020 in addition to the Uefa nations league finals.
Gazprom
Gazprom's sponsorship of soccer has been the subject of much controversy in recent months. Gazprom's shirt sponsorship has been pulled from a number European football clubs. This is due to concern that they are supporting Russian companies. Schalke 04 was one of those teams that pulled its shirt sponsor from Gazprom. This was citing UEFA’s ethics guidelines. Concerns over Russian-backed companies have grown throughout Europe and the world. Gazprom, a Russian company that produces natural gas, is based in Saint Petersburg. The Russian government controls the majority of the company, which has a significant presence in the world of soccer.
Hisense
As one of the world's largest TV manufacturers, Hisense is no stranger to sponsorship. The company has been active in major brand events including the 2010 World Cup and recent World Cup Russia. Hisense's awareness has increased by more than 6% thanks to sponsorships. Sponsorships go beyond boosting sales. They also help companies promote their products through global advertising campaigns and on-site engagement. Hisense will also benefit from offering video-on-demand programming based on past World Cup content. Hisense customers have the option to access this content via VIDAA Smart TV.
Volkswagen
Volkswagen has announced a deal to sponsor the German national soccer team. The brand is aiming to repair its image following the diesel-emissions scandal that rocked the world last year, and to make a strategic shift toward electric cars. To achieve this, the Wolfsburg-based automaker is spending big money on a new soccer team in Germany's top division. Some experts question the wisdom of such an investment due to the club's small revenues and the absence of an international fan base.